As a social design company, we produce visual communication, and have strategic influence within the projects, to enable social and sustainable development. Please take a look at some of the work we have done.
Marketing & Communication
02 Stakeholder Panel
02 Stakeholder Panel
02 Stakeholder Panel
02 Stakeholder Panel
Video + Filming
About This Project
Members of the Think Big Blueprint stakeholder advisory panel give their views on O2’s sustainability performance. Viviane Williams, The founder of Wakeup Campaign who is on the panel shares her thoughts also.
Led by the RSA with support from DFID's Common Ground Initiative, Comic Relief and Unbound Philanthropy, the changemakers program was launched in early 2014. Being one of the 100 selected from 1000 applicants, the founder of Wakeup Campaign was selected to take part in Diaspora ChangeMakers (individuals with some kind of personal, historical, cultural or family link to Africa, who are working to improve the lives of people in their community of heritage.) Diaspora ChangeMakers Social action' is anything that directly improves the lives of other people, such as running a social enterprise that offers health services, or a charity which trains young people for employment and that is where Wakeup Campaign came into play.
Guerilla marketing advertising research for the sustainable fashion brand Katharine Hamnett, renowned for her political activist slogan t-shirts. The t-shirts still going strong in many markets. Wakeup worked with them on producing the AW12 photoshoot for COOP Italia.
Our conscious swapping events are not like any other swishing events, we focus on behavioural change, the psychoanalysis of shopping habits and our conscious selves. People can bring garments, swap them, get them customised, network, get educated on sustainable/up-cycling fashion and more. We hold regular swapping events on our own and organise them for clients in the fashion and retail world. Taking place on: 2nd May & 6th June at 02 Think Big Hub; 16 Hoxton Square, London N1 6NT Get your tickets: http://www.eventbrite.co.uk/e/conscious-swap-shopping-events-tickets-16442744692
The founder of Wakeup Campaign is a board member for 02 Telefonica sustainable advisory panel. Working with with an influential group of leaders, Viviane represents the young people by sharing the views to the board examining areas such as helping customers to make sustainable choices and reducing its own impacts.
Working/discussing with 2nd and 3rd year students on the Design Branding Marketing Course. Going through what is needed in a creative working in a commercial environment e.g. project management, attention to detail, team work and collaboration.
Wakeup Campaign was born from the the experience the founder gained whilst doing development work in a small village called Kasapin in Ghana, 2009 with a group of 16 UK individuals. For 3 months, the group worked on cocoa, rice and teak farms, built a community centre/library for the local community, worked at clinics, taught art and design, science and English to young children in the village. Becoming enlightened whilst being in Africa, seeing how important development in health, education, infrastructure, the environment is so important both in developing and developed countries. “The village I was in weren’t poverty stricken, we were just adding a bit extra to what they already had. And it got me thinking about the developing world, as well as the developed world and how social issues are represented in society,” she says. “I wanted to challenge those representations and empower people by getting them thinking about important issues that affect us all.” - Viviane Williams, founder of Wakeup Campaign
The first ever Swap Shopping Event took place at Battersea Art Centre. Part of the research study at Goldsmith's ‘Are you you?’ Wakeup Campaign explored the theory of ‘self’ and identity by looking at how brands creates a extended character of one’s self. Swapping clothes is an act to understand the value, behaviours and rituals we perform especially living in a disposable environment.
Deloitte teamed up with Elevations Network to get more BAME talents into their workforce. Wakeup Campaign pitched in front of senior executives and an audience of entrepreneurs. A a result, winning funding for the social enterprise
Wakeup Campaign began, tested, and trailed the concept at Brixton Village Market for what was suppose to be 1 weekend, but was such a success, they remained for 3 months having a pop up shop. To strengthen market and create brand awareness of the great stores within the hidden market, Wakeup Campaign was part of the mission to produce engaging techniques to attract an audience to walk through and buy from the trades in the hidden space. The activities produced was; role playing as native african Kings and Queens; get your photograph taken so you can remember being an African King or Queen.
Christian Aid approached us to produce a photography exhibition for their closing party. The images produced were made by their volunteers that took part in development projects all around the world. The exhibition was held at Croydon Clock Tower. We project managed, promoted, designed the promotional leaflets and arranged acts to perform.
The 2012 IAVE conference was all about corporations working with young people to develop their skills. 02 Telefonica approached us to give a talk as to what experience we would share in being a social enterprise. This talk was shared to over 500+ corporations in the Speakers House opposite Westminster.
A new renovated mill in the heart of leafy Croydon has been turned into a creative work hub/communal space in Croydon’s food quarter. Wakeup Campaign was approached to have a stall and promote the work we do.
Wakeup Campaign was approached by RSA (Royal Society of The Arts), part of 60 entrepreneurs (Millenials) in the UK to work with them and RBS to see how corporations such as banks can help facilitate and assist enterprises in the UK.
For part of 02 Telefonica’s Think Big Program, raising awareness and funding from corporations that are on board with their focus on developing young talents within the UK. Once a year a regatta is done to help raise finance. Wakeup Campaign was fortunate to be teamed up with Microsoft race from Southampton to the Isle of Wight.