Wakeup Campaign’s founder Viviane Williams appointed as a non executive director for the social enterprise Advant – Age
Advant~age was established as a result – a social enterprise offering a new fundraising model for charities and social purpose businesses across the UK. It has sourced partnerships with only reputable, ethical businesses, sought regulatory support and generated a lean infrastructure within which charities could trade. Every time a product is sold, the provider makes a donation to our charity partners, giving the customer the added satisfaction that their purchase is raising money for needy causes. With this infrastructure in place and with the economic climate as it was, Advant~Age realised that other charities and not-for-profit organisations might wish to benefit from the same opportunity. As a non executive director, Viviane will be working strategically with the board members on a clear, comprehensive, engaging communications strategy to take the social enterprise further.